Wix has been a popular website builder for over a decade, but the platform continues to evolve and adapt. The reason it’s still a top choice for millions of users in 2025 is simple: it’s an all-in-one, user-friendly platform that makes it easy for anyone—from beginners to professionals—to create stunning websites.
Whether you’re building a personal portfolio, a blog, or even an e-commerce site, Wix offers the tools to bring your vision to life. In this review, we’ll break down everything you need to know about Wix—its features, pricing, ease of use, templates, and customer support—so you can decide if it’s right for your next project.
Wix at a Glance
Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Since its inception, it has grown to become one of the most popular website builders in the world. As of 2025, Wix powers millions of websites globally. Its popularity can be attributed to its intuitive drag-and-drop interface, vast library of templates, and ongoing updates that integrate the latest web technologies, such as artificial intelligence (AI) and advanced SEO tools.
Wix’s appeal goes beyond just beginners, though. The platform is equally suitable for small business owners, artists, photographers, bloggers, and even large companies. It offers a freemium model, meaning you can start building a site for free, but there are paid plans that unlock additional features, such as custom domains, advanced e-commerce capabilities, and increased storage.
Wix Pros, Cons, & Things That Could Be Better
Let’s break down the pros and cons of Wix to give you a clearer picture of what to expect when using the platform.
Pros:
- User-Friendly Interface: Wix’s drag-and-drop editor is intuitive, allowing even the most technologically challenged to create a beautiful website without any coding knowledge.
- Huge Template Library: With over 2,600 templates to choose from, Wix offers designs for nearly every type of website, including blogs, portfolios, e-commerce stores, restaurants, and more.
- AI Tools: Wix has embraced artificial intelligence to simplify website creation. Wix ADI (Artificial Design Intelligence) helps you create a personalized website in minutes, and the Wix Editor provides a more hands-on approach for customization.
- E-commerce Features: Wix has robust e-commerce capabilities, including product management, payment processing, inventory management, and shipping tools.
- App Market: Wix’s app marketplace offers hundreds of third-party apps that expand the platform’s functionality, from booking systems to marketing tools.
- Scalable Pricing: Wix offers a variety of plans, from free to premium, so you can choose the one that fits your needs and budget.
Cons:
- Pricing Can Add Up: While Wix’s free plan is great for testing, it comes with limitations, such as displaying ads and a lack of a custom domain. Paid plans can get expensive, especially if you want access to premium features.
- E-commerce Limitations: Although Wix provides e-commerce functionality, it’s not as powerful or scalable as specialized platforms like Shopify. If you’re planning to run a large online store, Wix may not be the best choice.
- Template Lock-In: Once you choose a template and start building your website, you can’t easily switch to a different template. This means you have to choose wisely at the start.
- Limited Customization for Advanced Users: While Wix is great for beginners, users with advanced technical skills may feel limited by the customization options. If you need deep control over your site’s functionality or code, Wix might not be the best option.
Things That Could Be Better:
- Limited Support Options: Wix provides customer support via live chat, but some users have reported slow response times, and others feel that the support isn’t as helpful as they would like.
- SEO Tools Could Be More Advanced: While Wix does offer basic SEO tools, some users feel that the platform could provide more advanced features for professional SEO needs.
Templates
A Quality Template for Any Website Need, Goal, or Style
One of the standout features of Wix is its extensive template library. With over 2,600 templates to choose from, Wix covers almost every niche imaginable. Whether you’re building a personal blog, an e-commerce store, or a business website, you’ll find a design that suits your needs.
Wix templates are designed with both aesthetics and functionality in mind. They are fully responsive, meaning your site will look great on both desktops and mobile devices. The templates are also highly customizable, so you can adjust colors, fonts, layouts, and more to match your brand’s identity.
Whether you’re starting from scratch or using Wix’s AI-driven design tools, you’ll find plenty of options to create a professional-looking website. From modern, minimalist designs to bold, vibrant themes, there’s a template for every taste and style.
Design and Customization
When it comes to customization, Wix offers a high level of flexibility. The platform’s drag-and-drop editor allows you to add elements like text, images, videos, and buttons to your pages with ease. You can move elements around freely, adjust their size, and change their colors without writing a single line of code.
For users who want even more control, Wix offers the Wix Editor X, a more advanced tool that allows for complex layouts and designs. Editor X is perfect for designers and developers who need to create responsive websites with pixel-perfect precision.
Wix also provides a range of design elements, including animations, scroll effects, and interactive features, to enhance your site’s visual appeal. Additionally, Wix’s integration with various third-party apps lets you further enhance your site’s design and functionality.
Features
Wix is packed with a wide array of features that make it an ideal website-building platform for users of all levels. From its intuitive drag-and-drop editor and customizable templates to advanced e-commerce tools, AI-driven features, and robust SEO capabilities, Wix offers everything you need to create a professional, functional website.
Wix’s Features Let You Build the Site of Your Dreams
Wix is packed with features that make it easy to build and manage a website. From the basic site-building tools to advanced e-commerce options, Wix has something for everyone.
Here are some of the key features you’ll get when using Wix:
- Drag-and-Drop Editor: The most notable feature of Wix is its drag-and-drop editor. It allows you to easily add and arrange content without having to touch a line of code. This is perfect for beginners who want to create a website without a steep learning curve.
- Wix ADI: Wix’s Artificial Design Intelligence (ADI) helps you create a website in minutes. You simply answer a few questions about your website’s goals, and Wix ADI generates a custom design for you.
- Mobile Optimization: Wix ensures that all websites are mobile-friendly by default. Their editor lets you make mobile-specific adjustments to your website, so it looks great on smartphones and tablets.
- SEO Tools: Wix offers basic SEO tools that allow you to optimize your website for search engines. These tools include customizable meta tags, title tags, and URL structures. Wix also provides a step-by-step SEO guide to help you improve your site’s visibility.
Wix Stores & Other E-commerce Features
Wix’s e-commerce tools are great for small to medium-sized online stores. With Wix, you can create a professional online store without needing technical expertise. The platform supports product listings, payment processing, inventory management, and more.
Here are some of the key e-commerce features of Wix:
- Product Management: Wix allows you to add products easily, organize them into categories, and set up pricing, descriptions, and images.
- Payment Processing: Wix supports multiple payment gateways, including PayPal, credit cards, and Wix Payments, so you can process transactions securely.
- Shipping and Tax Settings: You can configure shipping options and tax rates based on your location or customers’ locations.
- Abandoned Cart Recovery: Wix automatically sends reminders to customers who abandon their carts, helping you recover lost sales.
- Mobile Shopping: Wix ensures that your online store is fully optimized for mobile, so customers can shop on their smartphones with ease.
While Wix offers a decent set of e-commerce features, it’s not as robust as platforms like Shopify. If you plan on running a large, complex store, you might want to consider alternatives.
Robust App Market to Expand Your Site’s Capabilities
Wix’s App Market is another key feature. It’s a marketplace where you can find hundreds of third-party apps to extend the functionality of your website. From email marketing tools to social media integrations, there’s an app for almost anything.
Some popular apps include:
- Wix Bookings: For businesses that require appointment scheduling, Wix Bookings lets customers book services directly through your website.
- Wix Forms: Create custom contact forms to collect customer information, feedback, or inquiries.
- Wix Chat: Add live chat to your site, allowing you to communicate directly with visitors in real-time.
- Wix Video: Add professional video content to your website with Wix’s built-in video tools.
Wix SEO Setup Checklist
Wix makes SEO accessible to everyone. Their built-in SEO tools and step-by-step SEO checklist guide you through optimizing your site for search engines. From setting up meta tags to connecting your site to Google Analytics, Wix makes sure you’re covered on the SEO front.
Wix also provides a variety of tutorials and guides to help you learn the basics of SEO. These resources are ideal for beginners who are just starting to understand how search engines work.
An Abundance of Business Tools
In addition to the core features, Wix offers a range of business tools that help you manage your website and grow your business. These tools include:
- Customer Management: Wix allows you to keep track of customers, leads, and contacts in a centralized dashboard.
- Marketing Automation: Automate your email campaigns, promotions, and social media posts to save time and reach your audience more effectively.
- Analytics: Wix provides detailed analytics that show how your website is performing, allowing you to make data-driven decisions to improve your site.
Ease of Use
One of Wix’s biggest selling points is its ease of use. The drag-and-drop editor is intuitive and beginner-friendly, making it easy to create a website without any coding experience. The platform also provides a variety of templates and design elements that can be customized with a few clicks.
The AI-driven tools, such as Wix ADI and the Wix Editor, are designed to simplify the website-building process. Whether you want to build a site from scratch or let AI generate a personalized design, Wix offers an easy solution for every user.
My Experience With Wix
Here’s my personal experience with Wix, where I share how the platform helped me create a website from scratch. From the initial setup to customizing the design, I’ll walk you through my journey, highlighting both the ease and the challenges, so you can decide if it’s the right fit for you.
Getting Started With Wix
Signing up for Wix is straightforward. You can start with a free account or choose from one of their paid plans. Once you’re in, the platform offers a guided onboarding process that helps you understand the layout and tools available. If you want to create a site quickly, Wix ADI is a great option, as it generates a personalized website based on your answers to a few simple questions.
Customizing My Wix Website
I started with a template and used the drag-and-drop editor to make my website unique. I added text, images, and videos with ease, and made use of Wix’s design elements, like buttons, forms, and galleries. I was able to rearrange sections without much effort, and the interface was intuitive throughout.
Creating a Personalized Website With Wix’s AI Tools
One of the coolest features I tried was Wix’s AI tools. I tested Wix ADI, which created a website for me based on my preferences. It was impressive how quickly it adapted to my style and needs. For someone who’s not a designer, it made the process a lot easier and faster.
Additional Ease of Use Features
Wix offers several additional features that make the process even easier. Some of these include dozens of pre-designed section layouts, an AI mobile app builder for automatic site optimization, and a centralized inbox for managing communication with visitors.
Support
Wix offers customer support via live chat, email, and a knowledge base. While the chatbot is helpful for basic queries, live support can sometimes be slow, especially during peak times. Some users report long wait times, while others have found that their issues are resolved quickly. The quality of support can vary depending on the complexity of your problem.
Pricing
Wix offers several pricing plans:
- Free Plan: Includes ads and limited functionality but is great for testing.
- Light Plan: Starts at $17/month and removes ads.
- Core Plan: Starts at $29/month and includes unlimited bandwidth.
- Business Plans: For e-commerce, starting at $36/month.
- Business Elite: Starts at $159/month
The pricing varies depending on your needs, but Wix generally provides a good range of options for different budgets.
Wix Review: Bottom Line
Wix is a powerful and user-friendly platform for creating websites, especially for small businesses and personal projects. With its extensive template library, customizable features, AI tools, and e-commerce capabilities, Wix offers a well-rounded solution for anyone looking to build a website without needing technical skills.
However, for large-scale e-commerce or highly customized sites, Wix may have limitations compared to specialized platforms. Despite that, for most users, Wix remains a solid choice with plenty of flexibility and features.
FAQ
Is Wix easy to use for beginners?
Yes, Wix’s drag-and-drop editor is designed to be user-friendly and accessible for beginners.
Can I switch templates later?
No, once you choose a template, you cannot switch it without losing content.
Does Wix offer e-commerce features?
Yes, Wix provides robust e-commerce tools for creating online stores, though it may not be as powerful as platforms like Shopify for large stores.
What is the cost of Wix?
Wix offers a free plan with limitations, and its paid plans range from $14/month to $23/month, depending on the features you need.
Is Wix suitable for SEO?
Yes, Wix offers built-in SEO tools to help optimize your website for search engines.