Creating a strong visual identity is crucial for any business, and one of the most important elements of that identity is the logo. However, not every business owner has the budget or expertise to hire a professional designer. That’s where Looka comes in. Formerly known as Logojoy, Looka is an AI-powered logo maker designed to help entrepreneurs, startups, and small businesses create professional, custom logos quickly and affordably.
Since its rebranding, Looka has expanded its offerings to not only include logo design but also other branding tools like business card templates, social media kits, and full brand identity packages. Whether you’re launching a new business or refreshing an existing one, Looka aims to make branding accessible to everyone—no design skills required.
In this 2025 review, we’ll dive deep into Looka’s features, ease of use, pricing, and customer support, offering insights into what it does well and where it may fall short. From generating high-quality logos with ease to providing unlimited revisions, Looka presents an appealing option for anyone looking to establish their brand identity quickly. But is it the best logo maker out there? Let’s find out.
Overview
When it comes to creating a logo for a business, many people are looking for simplicity, affordability, and speed. Looka, formerly known as Logojoy, is one of the top players in the logo-making space for small business owners, entrepreneurs, and anyone looking to establish a brand identity without breaking the bank.
Founded as Logojoy and later rebranded as Looka, this online tool is powered by artificial intelligence to make the logo creation process easier and quicker. Looka provides users with the opportunity to design logos through a simple, step-by-step process that doesn’t require any design expertise. Whether you’re a new startup or an established brand, Looka promises a streamlined solution to create the perfect logo.
In this review, we’ll break down the features, ease of use, customer support, pricing, and more, while also pointing out what’s missing in the platform.
Looka: The Artist Formerly Known as Logojoy
Looka started as Logojoy in 2016, and it quickly gained popularity due to its user-friendly interface and AI-driven logo design capabilities. The platform allowed non-designers to create high-quality logos with minimal effort. But as the design world evolved, Looka decided to rebrand and introduce new features that would help it stay competitive in the crowded online logo design space.
The transition from Logojoy to Looka was more than just a name change. It was part of a broader effort to refine the platform’s user experience and offer more tools for branding. Looka isn’t just about logo design anymore; it has grown into a full branding solution, offering additional design tools such as business card creation, social media assets, and brand kits.
Despite its evolution, Looka remains centered on simplicity. It’s a tool designed to be accessible to everyone, from the newbie entrepreneur to the seasoned marketer, without requiring any advanced design skills.
Features
Looka’s Features Are Somewhat Limited (On Purpose)
One of the first things you’ll notice about Looka is its simplicity. The platform is designed to be accessible to anyone—regardless of design background—making it perfect for new businesses or those looking for an affordable alternative to hiring a professional designer.
However, this simplicity comes with a catch. The range of features and customization options is somewhat limited, but this is by design. Looka intentionally keeps things streamlined to ensure that its AI-generated designs are easy to use and don’t overwhelm users with too many choices.
While some users may feel constrained by the limited customization options, others appreciate the convenience of not having to make a million decisions. If you are looking for advanced design tools, like the ability to manipulate shapes or intricate vector graphics, you might find Looka somewhat lacking.
Looka Has Great-Looking Logos by Default
One of Looka’s biggest strengths is its ability to generate high-quality logos right out of the gate. Once you enter your business name and select some preferences regarding design style (minimalist, modern, vintage, etc.), Looka’s AI gets to work and produces multiple logo options within minutes.
These logos are typically well-designed and visually appealing. The platform uses a combination of algorithms, design trends, and color psychology to produce logos that are not just aesthetically pleasing but also aligned with your brand’s goals. While you won’t get a truly unique logo like you would from a custom design, Looka does a fantastic job of offering logos that are both functional and stylish.
Looka Has Some Great Add-ons
Beyond logos, Looka offers a range of add-on services to help businesses develop their brand identity. This includes:
- Business Cards: You can design professional-looking business cards that match your logo and brand.
- Social Media Kits: Looka provides pre-designed social media templates that make it easy to maintain consistent branding across platforms like Facebook, Twitter, Instagram, and LinkedIn.
- Brand Kits: With the brand kit, you can access various assets, including your logo in multiple formats, color palettes, fonts, and additional design tools to make sure your branding stays consistent across different platforms.
These add-ons make Looka a one-stop shop for new businesses, allowing them to create everything from logos to marketing materials without needing to go elsewhere. This makes the platform appealing to entrepreneurs who are looking to build a cohesive brand quickly and affordably.
You Get Unlimited Revisions
Another benefit of using Looka is the option for unlimited revisions. Once you’ve selected a logo, you can go back and make changes until it perfectly matches your vision. Whether it’s adjusting the color scheme, tweaking the font, or altering the icon, Looka gives you the freedom to refine your design until you’re happy with the result.
This unlimited revision policy provides peace of mind, especially if you’re not entirely sure what you want in a logo. You can test different looks, see how they fit with your business identity, and make changes as needed.
Ease of Use
Using Looka Is Mostly Self-Explanatory
Looka is designed with ease of use in mind. The platform guides you through each step of the logo design process in a clear and logical way. You start by entering your business name, followed by selecting some preferences like logo style, color, and industry type. From there, Looka’s AI will generate several logos for you to choose from.
Each step is intuitive, and the interface is clean, which makes it easy to understand. You don’t have to be a graphic designer to navigate Looka, and you certainly don’t need any special skills. Whether you’re creating your first logo or your hundredth, Looka’s user-friendly setup makes it simple to get started.
My Experience With Looka
My personal experience with Looka was very positive. I found the platform to be very straightforward and user-friendly. The AI-generated logos were impressive, with several of them being options that I would have considered if I were hiring a designer. The process was quick, and the interface was simple to navigate.
That said, I did feel a little limited in terms of customization. While the revisions helped, I could tell that Looka’s focus was more on accessibility and speed rather than offering in-depth customization. For a basic logo design, this was perfect, but if you are someone looking for intricate details and advanced features, it may not fully satisfy your needs.
You Can Save Your Projects Before You Pay
One great feature of Looka is that you can save your projects before you commit to paying. This means you can try out different designs, experiment with color schemes, and refine your logo without any pressure to purchase. It’s a great feature for those who are still undecided about their brand direction.
Additionally, Looka allows you to download a free preview of your logo, giving you a chance to test it out before purchasing the high-resolution version. This is particularly helpful for users who want to see how their logo will look on various materials (e.g., business cards, websites) before making a final decision.
It Provides Plenty of Design Inspiration
Looka offers a wide variety of design styles and templates that are perfect for users who need some inspiration. Whether you’re not sure which direction to take your brand or simply need some help brainstorming, Looka provides a gallery of designs that can spark your creativity. This feature is ideal for business owners who don’t have a clear vision of their brand identity and are looking for guidance.
Support
Looka’s Live Chat Could Be Better
While Looka offers live chat support, it’s one area where the platform could improve. Some users report that the live chat feature can be slow and that it may take a while to get responses. This can be frustrating, especially if you encounter an issue that needs immediate attention.
Additionally, the live chat hours are limited, which might be inconvenient for people in different time zones or those who are working on tight deadlines. A more responsive live chat service, or expanded hours, would make the customer support experience much better.
Pricing
Looka offers multiple pricing tiers, making it a flexible option for different budgets. Here’s a breakdown of their pricing plans:
1. Basic Logo Package ($20): This is the most affordable option, which includes a single high-resolution logo file in PNG format. It’s ideal for businesses that only need a basic logo with minimal features.
2. Premium Logo Package ($65): For a more comprehensive design, the Premium Logo Package includes high-resolution logo files in various formats (e.g., PNG, JPG, SVG, EPS), along with full ownership rights. This package is great for businesses that want to use the logo for various commercial purposes.
3. Brand Kit Subscription ($96 per year): The brand kit gives you access to a collection of branding assets, such as color schemes, font combinations, and social media templates, ensuring consistency across your brand’s materials.
4. Brand Kit + Web Subscription ($129 per year): This package offers everything in the brand kit, plus a basic website, making it an excellent choice for businesses that need a complete branding and online presence solution.
While Looka is relatively affordable compared to hiring a professional designer, the prices can add up if you want access to all the add-on features like business cards, social media kits, and brand materials.
Usage Rights
One important consideration when purchasing a logo through Looka is the usage rights. With the Premium Logo Package, you gain full ownership of your logo. This means you can use your logo for both commercial and non-commercial purposes without worrying about copyright issues.
This is particularly beneficial for businesses that plan on using their logo for branding, marketing, and product packaging. The added bonus is that Looka provides you with all the necessary files (including vector files) so you can use your logo across different platforms without restrictions.
Looka Review: Bottom Line
Looka is an excellent tool for entrepreneurs, small businesses, and anyone who needs a quick and cost-effective logo. It provides a clean and easy-to-use interface that allows users to design professional-looking logos with minimal effort. The platform’s AI-generated logos are high-quality and visually appealing, making it a great option for those who want to create a logo without hiring a designer.
However, while Looka excels at simplicity and affordability, it does have some limitations when it comes to advanced design options and customization. If you’re looking for a truly one-of-a-kind logo or need in-depth control over every design element, you may find Looka’s options restrictive.
In the end, Looka is a great choice for small business owners who need an affordable, professional logo without the need for specialized design skills. It’s a one-stop-shop for logo creation, branding, and even a website, making it a great option for busy entrepreneurs.
FAQ
Can I use Looka for free?
Yes, you can create and customize logos on Looka for free. However, to download and use the final high-resolution logo files, you will need to make a purchase.
Does Looka offer a mobile app?
As of now, Looka does not have a dedicated mobile app. The platform is accessible via web browsers on mobile devices.
Can I upload my own logo to Looka?
Looka does not currently support uploading your own logos. You can only customize the AI-generated logos provided by the platform.
How long does it take to create a logo on Looka?
The logo creation process on Looka is quick, typically taking just a few minutes to generate and customize a logo.
Can I get a refund if I’m not satisfied with my logo?
Looka offers a satisfaction guarantee. If you’re not satisfied with your logo, you can contact their support team for assistance. However, refund policies may vary, so it’s advisable to review their terms before making a purchase.